As I began discussing yesterday, I think that the trend in
media tech will move further toward citizen engagement. We briefly touched on
snapchat, but I think that its model, and its success, will inspire similar
innovation going forward. The setup on snapchat is often for an event, for
example, and those attending the event are given the ability to upload their
own snapchats (photos and short videos) to the events snapstory (feed). The
feed can then be viewed by anyone that has a snapchat, and the viewers are able
to view the event through the literal lens of those that are in attendance, in
real time. As I mentioned in class, these feeds are expensive to produce, but
it is possible that media technology will find a way to amend that issue going
forward.
The other aspect getting news from snapchat comes on the
“discover” page, which is set up similarly to Apple’s Newsstand feature, and
there are 12 news producers including CNN, ESPN, Vice, Yahoo!, Daily Mail and
more. It has become a great source of news because viewers are able to quickly
get information on things that are happening. The news is also delivered in a
visual way, and is connected to written versions of the stories for those that
want to know more. Having the 12 news sources in one place also accomplishes
the goal of aggregation that we discussed in class yesterday.
I also increasingly get my news from twitter. Again, a place
where everyone can interact in real time is what makes the social media
approach successful. I love that I can follow my favorite news platforms and
see the stories they produce all together in one place, rather than having to
go to each individual site. Again this kind of aggregation will likely be a feature
that remains in place going forward.
Other than that, it is difficult to say where the future of
media technology is going. The need for news will always remain, although the
way that we get it will undoubtedly evolve.
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